Thought leadership and actionable advice on digital marketing and content/brand strategy. Native ads, adtech, martech, mobile, analytics, BI, SEO, marketing automation and lead generation.
Attracting more food lovers to Foodbeast.com through social optimization - ShareThis
Attracting more food lovers to Foodbeast.com throu...
Content personalization: the holy grail for marketers - ShareThis
Content personalization: the holy grail for markete...
Accommodation rental websites see massive jump in traffic, driven ...
Accommodation rental websites see massive jump in t...
Vacation Rental Traffic Skews Female - Reflects Growing Desire for Travel Experiences - Hitwise
Vacation Rental Traffic Skews Female - Reflects Gro...
Long Haul vs Short Haul Vacation Planning - Hitwise
Long Haul vs Short Haul Vacation Planning - Hitwise...
How to Reach Shoppers in the Moment of Purchase
Ebook written for Connexity..
You'll learn how to...
Use data to reach shoppers with a high intent to buy
Optimize your experience to complete the sale
Native Ads: Six Best Practices to Drive Results
Native advertising is one of the fastest growing forms of advertising and projected to be a $4-billion-dollar market in 2016.* For those new to native, here is some background and six best practices to receive optimal results.
6 steps retailers can take to improve their retargeting campaigns
Written for Connexity...So how can you lure the browsers and researchers back when they are ready to buy? Retargeting is a popular option, but many retailers lose the sale by failing to properly tailor their campaigns. Here are six best practices to improve performance of your retargeting efforts:
How Native Makes Advertising Welcome
Written for Xaxis...Native advertising helps solve this problem by making a brand's marketing message a welcome occurrence rather than an unwanted intrusion, allowing them to maintain a more natural user experience by aligning the advertisers message with the content it lives in. While the format is expected to grow into a $21 billion category by 2018, many marketers remain confused about what native advertising is and how exactly it can help them achieve their goals. Fortunately, we're here to help.
Avis and AARP Take a Road Trip with Native Ads
Avis just launched a very interesting campaign that really brings this trend to life. They partnered with AARP as part of their BrandAmp by AARP solution which allows marketing partners an opportunity to to share expertise, thought leadership and insights with their loyal readers. BrandAMP by AARP uses storytelling to collaborate with marketers to create informative and entertaining content for brands that is meaningful to their 50+ audience.
Disrupted: Do Generational Labels Matter?
The media and marketing community pays too much attention to generational labels, often crafting campaigns with these generalizations in mind. It is more instructive to think of consumers moving through life stages. There was plenty of hand wringing about Gen X back in the early ’90s. Now we are middle aged and juggling kids in college, saving for retirement and caring for aging parents. Older millennials are having kids and buying homes, and you can bet they want some job stability. Labels make for lazy marketing. Understand the customer’s life stage and motivation if you want to capture their hearts and wallets.
Have We Finally Hit the Mobile Tipping Point?
Written for Xaxis..So, what makes 2016's "Year of Mobile" different? Well, there are a few things that really are worth the hype this year.
CrossFit's Secret Of Success: Crowd Culture
Traditional models of branding are lagging since the advent of social platforms. He talks about a new paradigm of cultural branding, and CrossFit has followed this model for growth and success. Forbes estimates the CrossFit ecosystem (CrossFit HQ, affiliates, equipment makers, service providers, etc.) to be a $4-billion business with more than 11,000 affiliates worldwide.
8 Steps for Measurement and Analytics Success
Measurement is a hot topic with marketers who are focused on technology buyers and business decision-makers. The buying process for IT products and related services is complex, long and involves many players. Clients often ask what should be the most important metric for success; or what are best practices for measuring their campaigns. There is no one-size-fits-all or simple answer because of the complexity of the purchase.
Bring Back Long-term Loyalty | Aimia Institute
Technology has enabled customers to access a greater degree of media, content and information. And they now decide what marketing messages they choose to read and respond to — and which ones they ignore. It is more easy than ever for consumers to switch brands and be susceptible to short-term messages that focus on deals and discounts.